Low wooden counters

Low counters are essential elements for the layout of shops and businesses. Real points of contact between the merchant and his customers, they combine aesthetics and practicality to offer a smooth and pleasant experience. 

At Tradis, we offer a range of solid wood counters specially designed to meet the needs of professionals: wine merchants, delicatessens, florists, ready-to-wear shops, cafes and restaurants.

Why choose a wood countertop for your store?

The low counter is an exhibition stand, often used to present "compulsive shopping" products. Its reduced height is an asset for your business since it allows you to offer your products at hand, offering excellent accessibility. It promotes a more fluid and natural customer experience, allowing visitors to easily handle the items on display.

Made of solid wood, it is robust and durable, resistant to daily wear. It can be used alone or in addition to other elements, such as displays or shelves, to effectively structure your space. Its modularity makes it a central element of your layout, giving you great freedom to optimize your sales space.

The different types of counters for store

Counter for store

The store counter plays a central role in the organization and layout of the shop. Placed at the entrance, at the checkout or in the heart of the sales area, it highlights your products while facilitating circulation. His presence naturally guides the customer in their purchase journey.

Professional counter

The professional counter is designed to meet the demands of everyday life. Made of solid wood, it offers optimal robustness and stability, while perfectly integrating into various decorative universes. Its reliable design allows you to efficiently accommodate your products or work tools.

Shop counter

The shop counter is ideal for creating a coherent atmosphere and enhancing your items. Thanks to its compact dimensions and modularity, it optimizes your space while providing a warm and authentic aesthetic touch. It also makes it easier to organize the presentation areas.

Advantages of a wooden counter for professionals

Choosing a low counter for your shop offers you many advantages as a merchant. 

It not only allows you to structure your sales space, but also to improve the presentation of your products and their accessibility. Its handy height is an advantage that high counters do not have for example. Difficult access to products can be a barrier to the shopping experience. This allows customers to see, touch and handle items more easily without having to seek the help of a salesperson, which encourages spontaneous purchases.

On the aesthetic side, the solid wood countertop brings a touch of elegance and naturalness to your business. Its timeless design fits perfectly into any type of universe, and even more when it is coordinated with counters from the same collection.

Positioned at the entrance or in the middle of your shop, it will be perfect to highlight the products of your choice. Its ease of movement allows you to optimize your space, even more if you opt for a counter on wheels. In addition, its compact structure allows you to free up space to display other items or create a more fluid layout in your shop. It is also an excellent support for promotional offers or new products, naturally attracting the attention of customers.

Arrange your space with wood countertops

The integration of a low counter in your shop must be thought out to optimize both space and customer experience. Positioned at the entrance, like the reception counters, it becomes a privileged contact point as soon as you welcome your customers. Placed in the center, it can serve as an exhibition furniture while structuring the circulation in the store. In a delicatessen or wine cellar, for example, it can be used to display stocked baskets or limited edition bottles.

If your shop has a diverse clientele, opting for a PMR counter ensures optimal accessibility for people with reduced mobility, thus improving the inclusivity of your sales space.

Combining the counter with well-arranged displays, for example, will help you showcase certain products and maximize your sales. A smooth and harmonious layout encourages customers to extend their visit and discover more articles.

Lighting also plays a key role. A beautiful spotlight on the counter enhances its design and reinforces the image of your shop. Opt for hanging lamps in wood or spotlights oriented for a warm and professional rendering.

Finally, bring a personal touch to your countertop with some decorative elements can add this unique side to your space. A few plants or accessories in accordance with your universe will strengthen the identity of your shop. Why not also add an easel to register personalized messages or promotions of the moment!

The low counter is a real asset for your business, combining aesthetics, practicality and efficiency. It adapts to your business and allows you to showcase your products while improving the customer experience.