The 5 key elements to successfully furnish your delicatessen

When opening a shop, it is important to pay particular attention to the layout of a delicatessen. Every element of your store must be thought out to showcase your products as suitable furniture in order to create a business that is both welcoming and functional. Grocery furniture plays an important role in creating a pleasant atmosphere and presenting your establishment.

Here are five key considerations for a successful deli layout.

Adapted shelves: enhance your products in your delicatessen

The choice of shelves is an important element to take into account when designing a grocery store. Indeed, the first essential piece of furniture to organize your business is the store shelf!

The latter can provide a good exposure of products in a delicatessen, by presenting them in a visible and accessible way to customers. The items will be placed at different heights, which allows for an attractive layout and sales stimulation. Tradis 5-tier shelves are ideal for this. Equipped with lockers, they also provide the possibility of segmenting the ranges of items you offer by dedicating a compartment by type of product. Discover the shelves with lockers to facilitate your exhibition!

These pieces of furniture exist to make efficient use of the available space in your business. They optimize the area thanks to their height by linking storage and product display. This maximizes the vacant sales area without taking up much floor space. A selection of shelves more than 1.80m high is available on the website, in order to optimize the layout of a delicatessen. The shelving in different sizes adapts to the sales area and the products stored. For example, high shelves can be used for larger cans and jars, while low shelves will be dedicated to less bulky items such as terrines. You can combine these with wall shelves to energize your grocery store layout.

This essential is known to improve the customer experience. Indeed, shelves make it possible to organize the presentation of your products by making them attractive and accessible, which facilitates their search. This will help your future buyers to discover new products and get familiar with the merchandise available in the shop. This furniture creates a pleasant atmosphere for customers by offering a well-ordered and welcoming environment to explore your product range. It can also encourage consumers to spend more time in your deli.

Attractive displays: boost sales in your delicatessen

The second key element to have for a good deli layout is the wooden display! It allows you to highlight your products, no matter what shape it has: on feet, with lockers, simple central island with wheels, or specially designed for fruits and vegetables... This furniture boosts sales and draws attention to specific items. Each display can be used to provide easy access to the merchandise present, and encourage your customers to touch it, and take a closer look. This can help them to get a better idea of the quality and characteristics of products, in order to encourage them to buy them.

As mentioned, each display has its own function. First of all, the central level displays, or "islets", simplify the purchase process. They are designed so that products are clearly organized, helping customers find what they are looking for. They can turn around, causing them to move within your grocery store. With lockers, the display allows customers to spot products that may not be on the shelves, or they had previously missed. It can help them discover new items they may not have tried before. Overall, this furniture establishes an interaction with the merchandise you offer, which can reinforce their commitment and interest in the products.

The wheeled display is a must-have for a delicatessen. This furniture is easy to move, and offers you the opportunity to repeatedly review the layout of your delicatessen to have a certain dynamism and create novelty. This change is what will catch the eye of your next customers, who will be curious to see what you have to offer. In addition, this type of furniture optimizes space by allowing a large number of goods to be displayed in a small area, such as locker displays. You will also create sales areas dedicated to specific product categories, such as current promotions, new products, gift boxes or your bestsellers.

Create a unique customer experience with tastings and staging

To make your shop memorable, the fine grocery layout is not limited to furniture and product disposition: it must also include sensory experiences. Tastings allow your customers to taste your products and become familiar with your specialties, whether cheeses, chocolates, olive oils or fine wines. These interactive moments create a strong emotional connection with your customers and can transform a simple visitor into a loyal customer.

The thematic staging reinforces this experience: for example, you can organize a "discovery of the terroir" corner or a space dedicated to a particular season, with products highlighted in a harmonious arrangement. The important thing is to tell a story that catches the eye and captures attention. Good scenography, combined with suitable furniture such as modular shelves or multi-level displays, promotes exploration and stimulates spontaneous buying.

These experiences also contribute to the attractiveness of your shop on social networks: your customers will share their discovery, increasing the awareness of your delicatessen and strengthening your brand image.

Welcoming counter: the heart of the customer experience

Central element of your fine grocery store layout, the counter is also an essential to possess in your business. First of all, they offer you a workspace sufficient to receive the payment terminal, the necessary accessories for cashing and the items purchased by customers. They can include storage compartments for additional products, box accessories and administrative supplies, as is the case of solid wood countertops Tradis: with or without drawers, corner or double-sided. So many different furniture and adapted to your needs.

In addition, the store counter is an important place to welcome your customers, allowing them to feel comfortable and well received when they enter the store. Your furniture becomes a place for exchange with your employees. Your employees can help your customers find the products they are looking for, inform them and advise them on what you offer. Then, the counters play a key role in impulse purchases! They provide a suitable area to present small products such as confectionery or accessories, which can encourage your customers to buy more.

Attractive showcase: attract passers-by with your products

Second, a delicatessen must have an attractive display. Indeed, the showcase is essential because it is the first eye contact for a potential customer. A neat and attractive layout of your showcase will allow you to capture more easily and effectively the attention of passers-by, and thus encourage them to enter your store.

For this, we advise you to prefer a solid wood grocery store layout. The latter will allow you to set up an elegant and timeless presentation. It is important that your showcase is neither too crowded nor too minimalist. In addition, we advise you to prefer to opt for a stage telling a story, it will attract more attention.

Finally, the lighting of your showcase should not be underestimated, it is decisive. A well-directed light will highlight your products and create a warm atmosphere, encouraging passers-by to walk through your door.

Attract passersby and boost your sales thanks to an easel

The solid wood easel is a simple but extremely effective tool for successful fine grocery shopfitting. Placed outside or near the entrance, it allows you to highlight your promotions, novelties or flagship products, and thus immediately capture the attention of passersby. An attractive visual, accompanied by a clear and concise message, can turn a hesitant passerby into an interested customer.

Within the store, the easel can be used to direct customers to specific areas or special events, such as a tasting or product launch. It contributes to the layout of your delicatessen while creating visual landmarks that streamline traffic and enrich the customer journey.

By combining an easel with other solid wood furniture elements, such as displays or modular shelves, you get a harmonious and coherent delicatessen layout that maximizes product visibility and promotes impulse buying. In addition, the flexibility of the easel allows you to regularly renew your highlights, always giving an impression of novelty and energizing your store.

Optimized customer journey: streamline the flow in your delicatessen

Finally, the last key element to set up for a successful deli layout is an optimized customer journey. Indeed, a fluid and intuitive layout will ensure an optimal customer experience. 

Your customer journey must be well-thought-out in order to allow the natural movement of your visitors through the different areas of your grocery store, hot zones and cold zones. This customer journey will optimize the visibility of your products while making it easier for your customers to make decisions.

Well-positioned solid wood furniture ensures a coherent course, which will avoid the creation of congested areas while promoting fluid exploration.

A good customer journey should also encourage discovery. As part of a delicatessen layout, alternate between wall shelves, central displays and thematic islands to structure the space while offering a variety of choices.

The layout of the entrance is particularly important. It should be clear and welcoming, encouraging visitors to browse the entire store. Also consider the flow between shelves: enough space between furniture will allow customers to move comfortably.