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4 tips to create a Christmas decoration in your shop
Christmas is one of the key periods for many traders, if not sometimes the time of the year when the biggest turnover will occur. For this, it will be necessary to make an impression to make your clients or future clients want to push the door of your shop window, and it also involves decoration.
Christmas decorations are numerous and varied, and you can quickly end up with an overcrowded shop. That’s why we give you 7 tips to create a Christmas decoration in your shop.
🕐 5 min of reading | Posted on: 11/19/2019
Why Christmas decoration is essential for your shop
Christmas evokes a particular emotion in consumers: it evokes warmth, traditions and the pleasure of giving. Your store must reflect this mindset by creating an engaging universe that makes you want to walk through the door.
A neat Christmas decoration allows you to stand out from the competition, enrich the customer experience and strengthen the identity of your business. It is also a powerful way to increase the visibility of your products and energize your sales space.
Look after your window to attract passersby
The window of your shop is the first visual element that catches the eye of passersby. You must follow some principles:
- Take care of your lighting. In winter, the day falls quickly and the lights on your display window will be a valuable help to capture attention. They must illuminate the entire display case in a homogeneous way and give an impression of movement. If elements with reflective surfaces are moving, then direct the light towards them to make them shine. Think of electric garlands equipped with energy-saving and environmentally friendly LED bulbs.
- Create a Christmas-themed setting by finding the right balance between the products on display and the decoration. Define the space that will be occupied by this showcase and think about the distribution of elements to balance the whole. Consider highlighting products that can be offered as gifts on wooden displays for example.
- Put some animation in your Christmas window. A moving element will capture the attention of passers-by in a more sustainable way. Bet on animated characters like the inevitable Santa Claus, the polar bear or the snowman. In lack of inspirations or time? Opt for Christmas drawings made directly on the windows of your shop or use companies for the installation of stickers.
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Define a unique and harmonious color theme
For a Christmas shop window decoration without false notes, it is necessary to determine a single color theme to avoid falling into the too-much quickly. The flagship color of this decoration trend 2019 is gold: gold, copper or brass. This palette will gladly match with autumnal shades - orange, coral or 'terracotta'. Silver, on the other hand, pairs perfectly with elegant shades such as white, blue or black in small doses.
To accompany these colors, nothing like a bit of nature and noble materials: wood, plants, dried flowers will bring a beautiful balance in your decor. We prioritize natural materials like wood with furniture like wooden countertops or even wooden store shelves. We avoid as much as possible plastic materials and ephemeral decoration. We prefer durable objects that can be reused several times in other forms or even for other occasions.
Balance decoration and products in the shop
Don’t turn your store into a giant Christmas decoration at the expense of your products. Christmas decoration is a way to enhance your offer and should not be seen simply as a seasonal decoration. Accessorize your existing store furniture with stickers and other temporary coverings. Decorate the checkout area with decorations that will remind you of the layout of your windows.
Regarding the tree, whether natural or artificial, it will be the essential element to immerse your customers in the magic of Christmas. Not enough space? Bet on the Christmas crown composed of natural plants that harmoniously combine materials and colors. Suspensions of tinsel or Christmas baubles are also an interesting solution at low cost. This allows you to create a festive atmosphere without compromising your store layout.
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Create a sensory atmosphere with the perfumes
Everyone knows this smell of warm bread when passing a bakery and that makes your mouth water. Why not extend the Christmas atmosphere inside your shop through another of our senses: smell. Your layout will initially visually attract customers, but a specific scent can push them to enter.
Christmas is associated with familiar smells that trigger emotions in the consumer. Bet on candles scented with cinnamon, pine, or orange to remind the magic of Christmas. Attention, here again, we do it sparingly. As much as a fine smell of orange blossom can push consumers to buy, an overly pronounced smell will make them flee immediately.
Additional tips for a successful Christmas decoration
To further enrich the atmosphere, play on the heights and volumes in order to create a lively and rhythmic setting. If you have restaurant tables, add some light touches to standardize the atmosphere, like garlands.
Also think about the customer journey so that the Christmas spirit accompanies visitors from the beginning to the end of their visit in your shop. The wooden elements, whether furniture or accessories, reinforce the warmth and visual coherence of the whole.
Mistakes to avoid when decorating Christmas
It is essential not to multiply the colors or risk losing the thread of your decoration. An overload of elements can quickly take over your products and make the space difficult to read. Plastic decorations, unaesthetic and less durable, are also to be avoided when one wishes to create a qualitative atmosphere.
Finally, ensure that the layout remains fluid. A cluttered shop compromises the comfort of circulation and can discourage purchases. The Christmas decoration of your shop window must remain a tool at the service of your offer and your customer experience.
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