Delicatessen: our must-haves to showcase your products

Just opened your delicatessen shop? Or would you like to change the layout of your furniture to attract more customers? We offer you our advice on how to arrange your shop with furniture designed for your trade

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🕐 5 min of reading | Published on: 10/08/2022

Attract your customers from outside your shop

Your first objective is to attract and retain customers who pass by your shop so that they walk through the door and discover your world and its products. 

To do this, you have several possibilities: 

  • You can have a frame chalkboard to highlight promotions, the items you want to promote or simply the name of your shop or the opening hours. 
  • You can also, if you have space or a terrace, install furniture with certain products such as your fruit and vegetables to give a foretaste of what your customers will find inside and encourage them to come in. For this, you can choose between fixed and light displays, but also larger displays that are easy to move around thanks to their castors.

💡To remember:

The main objective is to attract and retain customers from the outside to invite them to enter your store. Use easels, promotions or products in front on suitable displays to give an overview of your offer. A good exterior layout can really encourage the purchase.

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Direct your customers to the central island and place your flagship products there

Inside, you can place central islands where you can place your local products, seasonal products to be displayed or what you wish to destock.

You can choose tables or central displays. 

The little extra? The central display with doors that allows you to store your surplus products that you can put back later. You will be able to move it according to your desires thanks to its directional castors and thus regularly change the furniture in your shop to vary the decoration and layout. 

Shelves for everyday products

Several types of shelving can be used, such as locker shelves or shelving units. 

You can also decide to use low shelves and install solid wood crates, or create your own furniture with modular crates.

Bring your shop to life

The decoration of your shop should not be neglected. On the contrary, for your customers to stay, the atmosphere must be warm. And for this, the use of solid wood has a great advantage, because it adapts to all styles of decoration. Traditional, industrial or rustic, leave room for your imagination or get inspired by what surrounds you to bring your products to life.

ElementObjectivePractical Tips
Central IslandHighlight key productsPlace seasonal, local, or clearance products; use tables or central displays with doors for storage
Mobility and FlexibilityVary decoration and layoutUse furniture on wheels to move displays and regularly change the store arrangement
Shelves and DisplaysOrganize everyday productsUse crate shelves, multi-tier displays, low shelves, or solid wood crates
Store DecorationCreate a warm and welcoming atmosphereUse solid wood to suit all styles (traditional, industrial, rustic) and enhance products
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tiffany sarrazin directrice générale

Tiffany Sarrazin

As Managing Director of Tradis, she leads the company's development and shares her expertise in solid wood furniture through advice and content for professionals.

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